“Montana Unveiled: Luke Grimes Explores the Real Wilderness”
Luke Grimes Highlights Montana’s True Spirit in New Short Film
Luke Grimes, known for his role in the hit series Yellowstone, is set to return to screens in November for the conclusion of season five, albeit without Kevin Costner. Joining Grimes are familiar faces like Cole Hauser, Kelly Reilly, and Wes Bentley.
In an exciting new project, Grimes stars in a seven-minute short film titled Made In Montana, showcasing the resilience and dedication of local farmers and landowners who have nurtured the land for generations. The film also features a generous $350,000 donation to The Nature Conservancy, emphasizing the importance of conservation in the region.
Grimes reflects on the hard work that goes into food production, stating, “It’s easy to mindlessly go through your day without realizing the effort behind what’s on your plate. Living here, you see those dedicated individuals every day.”
Made In Montana, produced in collaboration with Carhartt, aims to honor the hardworking people in the agriculture sector, recognizing their crucial role in American society. A press release emphasizes that farmers and ranchers are the backbone of the nation, providing essential food and resources.
Narrated by Grimes, the film captures the essence of the Bitterroot Valley community, highlighting the importance of skilled trades and the legacy built through hard work. Local residents stress the significance of land conservation and its impact on their lives as stewards of the land.
In partnership with the Bitter Root Land Trust, the film advocates for voluntary conservation easements that protect vital resources and ensure the sustainability of local agriculture for future generations.
Carhartt is also introducing a new Montana-inspired gear line as part of its History in the Making campaign, celebrating the spirit of the American West while delivering durable workwear.
The brand’s partnership with The Nature Conservancy underscores its commitment to land preservation efforts in Montana. Their grass-banking program has positively impacted 300,000 acres in the Northern Great Plains, supporting ranchers while enhancing environmental conservation.
Carhartt’s Chief Brand Officer, Susan Hennike, expresses excitement about the collaboration, stating, “Our partnership with The Nature Conservancy will strengthen the legacies of hardworking farmers and ranchers who rely on the land.”
For more information on this project and to explore Carhartt’s Montana series, visit Carhartt.com/LukeGrimes. Established in 1889, Carhartt has a long history of creating rugged products for those who work hard, on and off the job.
The Bitter Root Land Trust (BRLT) is dedicated to protecting working farms, wildlife habitats, and open spaces through voluntary conservation efforts, ensuring these treasures are preserved for future generations. The Nature Conservancy works globally to protect vital lands and waters, creating sustainable solutions for people and nature alike.
